As a seasoned marketing professional with a passion for driving strong results, I invite you to explore my experiences, skills, and achievements. From devising compelling campaigns that captivate audiences to leveraging cutting-edge digital strategies, each project reflects my commitment to excellence and pursuit of success.
Paid Media Campaigns
My approach to paid media ads is simple:
Clear, data-driven messaging that resonates with the target audience
Visually distinctive creative that stands out from competitors
Strong calls to action that drive engagement and conversions
I strategically leverage gated assets like high-value brochures in paid media campaigns to capture qualified leads and drive measurable pipeline growth.
Reimagining education ads
When I worked on graduate school ads as part of the UBC Sauder’s Think Outside campaign, the goal was to stand out against the competitors in both domestic and international markets.
In an industry dominated by stock photography and predictable layouts, introducing a new illustration-led creative approach with distinctive visual style helped the ads immediately stand out in crowded feeds, capture attention faster, and lead interest against highly competitive benchmarks.
LEAD GENERATION
Working in highly competitive markets, I build data-driven lead generation strategies that capture the attention of target audiences and stand out in crowded markets. Additionally, I focus on lead nurturing through personalized communication to further enhance conversion and retention rates.
I’ve driven measurable lead growth across competitive markets. For example, at UBC Sauder School of Business, a multi-channel campaign I launched in May 2023 that utilized gated brochures grew the entire email pipeline by 3x in just 4 months!
EMAIL MARKETING
I create high-impact email campaigns that capture attention and drive engagement and conversions. Using data-driven insights, my ongoing optimization tactics deliver consistent results.
My email campaigns utilize:
*Email campaign to promote a webinar, conversion goal is registrations, August 2023
CREATIVE WRITING AND MEDIA PARTNERSHIPS
I am adept at navigating the ever-evolving digital landscape, strategically aligning brands with influential media outlets to create impactful campaigns. With a keen eye for collaboration and a results-driven approach, I blend creativity and data analytics to boost brand visibility and foster mutually beneficial, long-term relationships with key media partners.
Some of the Organizations I have worked with
Sample Article Projects
Freelance Writing
Creative writing is crucial as it enables brands to craft compelling narratives that build emotional connections with the audience and increase brand loyalty. Through creative storytelling, I craft engaging, memorable, and effective content, successfully capturing attention amidst a sea of digital content in today’s world.
In 2021, I helped my spouse launch her home decoration blog. I wrote 13 articles and quadrupled organic traffic to the blog in just the first year. It was a great place to test my SEO and creative writing skills and I bring the same strategies that helped me grow the blog to any creative writing projects I lead in the workplace.
Event Marketing
I lead successful event campaigns by leveraging diverse marketing channels to promote events, managing campaign teams of stakeholders, and utilizing strategic partnerships to maximize reach and engagement.
*Trade show booth designed by me, 2023
highlights from my event Campaigns
Video Production
When leading a video project, I focus on creating captivating, memorable, and widely shareable content. My strategies blend analytical insights with creative flair, to ensure quantifiable increases in brand recognition and engagement.
Event recap video project with call to action, 2022
Infographic explainer video project , 2023